In today’s online world, finding YouTube influencers who match your brand is key. It’s vital to know what you want from your influencer campaigns; whether it’s boosting your brand’s image, gaining more followers, or selling products. It’s also essential to grasp what viewers on YouTube like and who they trust. By understanding the types of influencers out there, from people who just started to those with millions of followers, brands can pick the best fit for their goals.
YouTube is a huge platform perfect for connecting with niche influencers and digital influencer collaborations. For example, searching with certain keywords can pull up lots of relevant creators. If you search for #skincare, you’ll find 827K videos and 180K channels. Plus, tools like Modash can find more than 4,000 YouTubers who are similar to the ones you know. Modash offers a large database of 7.5M+ YouTube influencers, making it easier for brands to find the right one for their projects.
Key Takeaways
- Understanding YouTube’s diverse influencer landscape, from nano to mega influencers, is critical.
- Setting clear goals for your influencer campaign helps in selecting the most appropriate influencers.
- Keyword searches can yield a rich list of potential YouTube influencers for your niche.
- Tools like Modash can substantially streamline the process of influencer discovery.
- Consider leveraging YouTube influencer marketing agencies for expert assistance in your campaigns.
Why YouTube Influencer Marketing Matters
Influencer marketing could be worth $15 billion by 2022. No wonder brands are using it more. YouTube influencers can reach a wide audience. Over 90% of 18-44 year olds watch YouTube, so it’s a great place to find your audience.
Reach and Engagement
YouTube influencer marketing has a powerful reach. When influencers post, they get people talking more than ads do. It doesn’t matter if the influencer has 10,000 followers or 100,000. Tossing around terms like video view averages and engagement rates helps track success.
Credibility and Authenticity
YouTubers can connect in real ways with their fans. This real connection boosts how much their viewers trust them. When influencers talk about a brand, it often carries a lot of weight. A mix of good video work, the right viewers, and good feelings about the brand boosts the influencer’s trust. About 92% of marketers believe in influencer marketing. That points out how big it is in our marketing world.
Cost-effective and Targeted
YouTube influencer marketing saves money and gets results. Brands see good returns on their investments this way. You can spend your advertising budget wisely with this method. Influencers help target exactly who you want to reach. They also keep the conversation going with your audience over time.
How to Find YouTube Influencers
In a world bursting with YouTube videos, finding the right influencers is key. It can revamp your marketing game. There are solid methods to match you with creators who share your vision.
Utilize Influencer Marketing Platforms
Using influencer marketing tools like Modash grants access to over 7.5 million YouTube creators. They come with a lot, from tracking campaigns to finding influencers similar to the ones you like. Imagine finding over 4,000 similar creators with a click. These tools make managing influencers a breeze.
Manual Search on YouTube
A hands-on approach to YouTube can also bear fruit. By searching with key terms or hashtags, you can spot busy areas, like #skincare, with lots of activity. This way, you get to pick creators based on their work and how much people enjoy it. Such an approach can keep people coming back long after you first found them.
Leverage Google Search
Turning to Google for help is another smart move. It can reveal influencers in your field with a ready audience. Simply tweaking your search can help you find those with a niche but loyal following. Doing this supplements the broader search tools, making it easier to find creators.
Seek Recommendations and Network Contacts
Getting nods from friends and contacts can lead you to top influencers. Take the success of people like Anna Engelschall, a strong figure for Gymshark with a big Instagram following. These contacts can point you to influencers who stand out for their work and trustworthiness.
Using Social Media Platforms
Don’t limit yourself to YouTube. Platforms like Instagram and TikTok open up new possibilities. Modash, for instance, covers over 250 million creators on various platforms. This lets you spread your brand’s message to more people in different ways, creating a more varied but united campaign.
