What is the best email marketing tool? One of the most cost-effective marketing tools for small and medium businesses is Email marketing. According to the report of the Direct Marketing Association for businesses in the United States average email marketing gets about 4300 percent of return on investment.
This was made possible as a result of its simplicity. It is easy to manage, allows total control, and enables you to create direct contact with your numerous clients anywhere in the world. It is good to note that your success in email marketing depends on the email marketing software you choose to use as the job of the software is to ensure that all your emails are delivered at the right time and to the right customer.
What to consider in getting a good email marketing tool?
There are many factors that you should consider when you want to get an email marketing tool. Some of the factors that the best email marketing tool should have are discussed subsequently. You can always read reviews on luminablog.com to know if an email marketing tool of your interest has these features or not. Should you need loans to get the email marketing tool, then you can check out companies that offer loans for new businesses.
One of the major things to look out for when you want to get an email marketing tool is that it should have a user-friendly environment. Apart from the user-friendly environment making it easier for you to navigate the app and carry out whatever activities you are interested in, it would also make using the program fun. The user-friendly interface should make it easy for you to develop a highly interactive email bulletin. The best email marketing tool often comes with templates that you can use so that it saves the stress, time, and effort-t of composing a new email.
Personalized bulk mails
The best email marketing tool should make it easy for you to personalize your bulk SMS messages. You should be able to pick the names of people on your contact list and other details and put them into each message for the different people. For example, the message could start with Dear ‘the name of the customer’ as opposed to just using ‘Dear Customer’. By using their exact name, the person will be sure that the message is targeted at them.
They will also relate better with the message as opposed to when you just use a generic name. Hence, the best email marketing tool should be able to help you send a personalized message where you can insert unique field values from different fields and each message gets sent to the right customer.
Contact list management
With time and depending on the type of company, you are doing email marketing for, you can have different forms. For example, a loan company might want to send a message to only those still owing, while leaving out those that are not owing. Or it might want to inform those that are not owing, that since they are not owing, they are free to apply for a loan. The best email marketing tool should be able to help you divide users into different groups both manually and automatically. Subsequently, you can easily select a particular group you want to send an email to.
The best email marketing tool should be able to help you track your progress so that you know how many conversions you are getting from your email marketing tool. This will help you know which of your messages were most successful and those that were not. You will know the type of messages that sell most to your audience and stick to them.